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Projects

Professional Case Studies

Disclaimer: I am not the owner of these websites. These projects were developed during my employment with various agencies and companies. All intellectual property rights belong to the respective clients and organizations.

First Class Pools — case study preview

First Class Pools

Pool Services

Role

Web Design & Development

Tech Stack

WordPressCustom Theme

What I Did

Designed and developed full site: hero imagery, services (pool builds, maintenance), galleries, CTAs. Ensured mobile usability and SEO basics for local business.

Outcome

Delivered a visually rich site for a pool-services company, focused on lead generation and showcasing work. Site achieves sub-2s load time on mobile.

WP Standard — case study preview

WP Standard

E-commerce Leather bags

Role

E-commerce Shopify Build

Tech Stack

ShopifyRuby on Rails

What I Did

Developed collection page, blog page, product page templates, customised Shopify theme. Implemented UI/UX improvements for product browsing and storytelling for lifestyle brand.

Outcome

Elevated brand's online shopping experience for leather bags, improving UX for mobile and desktop alike. Mobile conversion UX improved across all product pages.

Triton Home LLC — case study preview

Triton Home LLC

Real-estate

Role

Full-site Build & Deploy

Tech Stack

WordPressVanilla JavaScriptCustom Theme

What I Did

Designed and built a custom WordPress theme to showcase broad range of homes, tailored for budget & lifestyle breakdowns. Developed hero-sections, listings, dynamic filtering, gallery/carousel for property features.

Outcome

Delivered a content-rich, visually appealing real-estate site that aligned with their premium brand positioning. Dynamic filtering reduced bounce rate on listings.

Sommet Beauty — case study preview

Sommet Beauty

Luxury Beauty Products

Role

Shopify Build & Performance Optimisation

Tech Stack

Shopify

What I Did

Built site (home, product, collection, cart, navigation) for luxury beauty-brand ecommerce. Created custom cart page with seamless checkout flow. Focused on speed optimisation: asset management, lazy-loading, theme tweaks.

Outcome

Delivered a high-end, performance-tuned ecommerce site for premium beauty products with custom cart functionality. Page speed score improved to 90+ on PageSpeed Insights.

IndependentMed — case study preview

IndependentMed

Medical Equipment

Role

E-commerce/Equipment Site Build

Tech Stack

WordPressWooCommerce

What I Did

Built from scratch: custom WP theme tailored to medical-equipment e-commerce. Configured WooCommerce product/catalogue, checkout flows, shipping/payment integrations. Implemented UI/UX improvements specifically for equipment listing.

Outcome

Provided a scalable e-commerce platform for medical-equipment sales with user-friendly product browsing and checkout. Full WooCommerce catalogue of 200+ products launched.

Waterboyz — case study preview

Waterboyz

Surf & Skate Shop

Role

Shopify Site Build & Optimisation

Tech Stack

Shopify

What I Did

Built top navigation, product pages, implemented speed and UX improvements tailored for surf & skate culture audience. Ensured mobile performance and smooth browsing.

Outcome

Created an engaging ecommerce experience aligned with active/lifestyle branding. Mobile performance optimised for lifestyle audience.

Metapeak Media — case study preview

Metapeak Media

Media firm

Role

Brand-site Build

Tech Stack

WordPress

What I Did

Created full branding site for Metapeak (child company of Adsclique), built on WordPress. Custom design, content integration, mobile responsive build, and deployment.

Outcome

Delivered polished corporate web presence for U.S-based digital/media firm under the Adsclique umbrella. Full brand web presence delivered in under 3 weeks.

Empanada Mama — case study preview

Empanada Mama

Restaurant Website

Role

Design & Maintenance

Tech Stack

Squarespace

What I Did

Created site in Squarespace: menu sections, blog/news feed, event listings, responsive layout. Provided ongoing maintenance: updates, content changes, optimisations.

Outcome

Delivered stylish online presence for a Colombian restaurant in NYC, enabling the client to manage menu updates and events easily. Client self-manages content updates independently.

Smiline Dental — case study preview

Smiline Dental

Dentistry Practice

Role

Dental Practice Website

Tech Stack

WordPressPHPHostinger

What I Did

Built site from ground up: structured service pages, team bios, appointment/contact modules. Set up hosting on Hostinger, theme customisation and maintenance hand-off.

Outcome

Delivered professional-looking web presence for dental practice with emphasis on trust and conversion. Site ranks on page 1 for local dental search terms.

FreshSends — case study preview

FreshSends

Gift & Flower Shop

Role

Shopify Site Work & Maintenance

Tech Stack

Shopify

What I Did

Developed 'Shop All' product listing page, managed filters, layout and theme styling. Carried out routine maintenance: theme updates, content changes, performance checks.

Outcome

Supported gift/flower ecommerce business with improved product listing UX and streamlined maintenance. Product listing UX improved across 100+ SKUs.

The M Salon — case study preview

The M Salon

Salon & Spa

Role

Lead Front-end & WordPress Build

Tech Stack

WordPressVanilla JavaScriptCustom Theme

What I Did

Architected and developed site structure, custom theme and UI from scratch. Integrated salon services, gallery, blog, contact & newsletter modules. Ensured pixel-perfect design, smooth transitions and responsive behaviour.

Outcome

Delivered a high-end, brand-aligned site for a premium salon in Beverly Hills; the site's footer credits Adsclique Media. Site credited in Beverly Hills salon's marketing collateral.

The Yuzu Co. — case study preview

The Yuzu Co.

E-commerce Juice Brand

Role

Shopify Build & Maintenance

Tech Stack

Shopify

What I Did

Created homepage, blog page, product pages; managed ongoing site maintenance. Styled theme to match brand's colourful, fresh identity and improved blog layout for story-telling.

Outcome

Delivered vibrant ecommerce platform for a juice brand with both commerce and content capabilities. Blog and commerce running on unified Shopify platform.

Adsclique Media — case study preview

Adsclique Media

Digital Marketing Agency

Role

Agency's Primary Website

Tech Stack

WordPressPHPGatsbySwiper

What I Did

Created agency website from scratch: custom theme, dynamic sections (case studies, services, blog). Integrated Swiper (carousel/slider) for 'our work' section, built WordPress backend for client-editable content. Deployment, hosting setup, performance tuning.

Outcome

Built the online face of the agency where I worked as Senior Frontend Developer — showcasing our services, case studies, and brand identity. Agency's primary web presence serving US market clients.

Dawn Travel — case study preview

Dawn Travel

Luxury Travel Agency

Role

Selected Page Builds & Maintenance

Tech Stack

Wix

What I Did

Built key main pages (home page, cruises page) on Wix: crafted imagery-rich layouts, service highlights, call-to-actions. Maintained site: refreshed content, UX adjustments, ensured mobile friendliness.

Outcome

Helped luxury travel business maintain strong online first impression, focusing on premium tours, safaris, villas and cruises. Premium travel UX maintained across luxury tour pages.

ACFP Pizza — case study preview

ACFP Pizza

Pizza Restaurant

Role

WordPress Site Build + Accessibility

Tech Stack

WordPressAccessibility Standards

What I Did

Built WordPress site for pizza company: homepage, menu, ordering link, about and contact. Executed accessibility enhancements (ARIA tags, keyboard navigation, semantic markup) to improve usability.

Outcome

Delivered both a visually appealing and accessibility-conscious web solution for a food service business. Core pages meet accessibility best practices with strong automated audit scores.

FrameSnap

Free video thumbnail generator — drag & drop MP4/WebM/MOV, auto-snap or scrub frames, export HD PNG or ZIP. 100% client-side: no upload, no signup, no watermark. Next.js 16 + TypeScript.

FrameSnap — project preview
Fdl Beauty Bar

Attained a 400% surge in consultation bookings in 2 months via strategic use of search ads, social media, and targeted email marketing.

Fdl Beauty Bar — project preview
Map My Recipe

Recipe Book application developed using React. The application allows users to view a list of recipes, search for specific recipes, and view individual recipe details.

Map My Recipe — project preview
Safdar Restaurant

This project showcases the development of a dynamic menu system for Safdar Restaurant, created using React. The application is built to filter and display menu items according to the selected meal time, providing users with a seamless and interactive experience.

Safdar Restaurant — project preview
Power Rite Electric Inc.

Doubled the conversion rate, cut CPA by 25%, securing high-quality leads for Pool and Lanai Lights business. Started by understanding the lighting industry intricacies, crafting tailored messaging for effective communication.

Power Rite Electric Inc. — project preview
Swag Brands

Achieved a 40% sales surge through digital channels with the highest ROAS growth of +172%. The Swag Brands website would love help promote your business with Promotions That Work.

Swag Brands — project preview
CDI25

From abstracts to landscapes and everything in between, we have the perfect piece of art to inspire your next interior design project. At Creative Displays and Designs, Inc., it's easy for you to find all the finishing touches you need to complete your decorating and design projects.

CDI25 — project preview
Safdar's Weather App

This project showcases the development of a fully-featured weather application using React. The application integrates with a weather API to fetch real-time weather data and presents it in a clean and user-friendly interface.

Safdar's Weather App — project preview
Hadith Generator

Explore the wisdom and teachings of the Prophet Muhammad (PBUH) with the Hadith Generator. It lets you read hadiths from the top Hadith Books while keeping track of your progress.

Hadith Generator — project preview

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